T-Mobile has announced that it’s giving customers free data to play Pokemon Go as part of its T-Mobile Tuesdays promotions. Starting next Tuesday July 19, customers will receive free data and a bunch of other discounts (while you “gotta catch ’em all,” the company has to sell accessories). Here are the official particulars from the press release.
Next Tuesday, as part of T-Mobile Tuesdays, we’re thanking customers with:
- Unlimited data for Pokemon Go through August 2017
- A free Frosty (you gotta stay fueled up to hunt)
- A free Lyft ride up to $15 (to explore new Gyms and PokéStops)
- 50% of select accessories like battery packs (to keep playing for hours and hours)
On top of that, 250 people will win $100 to spend on PokéCoins, and five will win trips anywhere in the US to hunt new Pokemon with a guest.
Out of the four major US mobile carriers, T-Mobile has had the most interesting marketing efforts. This is another stellar example of the company’s fantastic marketing. Pokemon Go is the mobile craze at the moment and it’s borderline shocking that a telecommunications company has taken advantage of the phenomenon so quickly. Then again, this is T-Mobile — the company with the most charming (and quite possibly unbalanced) CEO in the industry. T-Mobile plays loud and bold, so if any of the “big four” took advantage of a modern trend, I’d expect the company to be first.
While free Pokemon Go data through August 2017 is outstanding, the other bonuses are pretty sweet too. The Lyft ride can be useful for finding new Pokemon and going on PokeStop binges. The battery pack discount is fantastic, as an external charger is a must for serious players (I highly recommend this Anker external battery).
T-Mobile’s Pokemon Go promotion is absolutely clever. It makes the company seem more in touch with today’s trends, as it sells lots of accessories. While I’m on old, stodgy, and boring Verizon, I’ve been wanting to switch back to T-Mobile for a few years. I want to support cool marketing efforts and an insane CEO while saving money on my mobile bill. Who’s with me?!?