From the vault comes a Vape Summit III chat with The Beginning of the End manager Casey Doty. A friend from another e-liquid company told me to check out The Beginning of the End because he knows that I’m from New York and miss New York cannolis. Said colleague hails from Brooklyn, so I took his word that this company had an amazing cannoli juice. I was delighted to discover that The Beginning of the End makes a fantastic cannoli e-liquid. RPadholic N8R and I were also charmed by the company’s Southern hospitality — really warm and fun people. In the interview below, Casey told me about the company’s concept, the background of the juice maker, and three current flavors.
The Beginning of the End e-liquids are made by Christopher Bowman. Trained at Le Cordon Blue culinary school, Christopher uses his background to create layered and complex e-liquids. The Beginning of the End juices that I tried featured multiple notes, offering different (and delicious) flavors on the inhale and exhale.
The three flavors Casey told me about were Trinity, Serenity, and Verticality. Naturally, I was enamored with Trinity, as it was the only cannoli e-liquid I was aware of when this interview was filmed. If you’ve enjoyed cannolis in the past then you must try this juice. If you’ve never had a cannoli then go out and eat one before trying Trinity. Next up, Casey told me about Serenity. Vaping this e-liquid is just like eating a lemon bar at a coffeehouse. You get the tangy lemon, sweet crust, and powdered sugar. Last, but not least, was Verticality, a strawberry pastry e-liquid that Casey equated with a Pop Tart.
Casey also told me about an upcoming e-liquid from The Beginning of the End. It’s a rum-infused peach cobbler that’s aged in oak barrels for two months. I tried a bit at the show and loved the direction the juice was heading in.
To learn more about The Beginning of the End, check out my chat with Casey below.