Nintendo recently sent out a press release with numbers that surprised me. Apparently the Nintendo 3DS is on pace to outsell the Nintendo DS. Using the U.S. sales figures for the DS and the first eight months of the 3DS’ sales, Nintendo’s number crunchers came up with some interesting findings. Check ’em out:
In its eighth month on the market, the Nintendo 3DS system crossed 1.65 million units sold in the U.S., according to the NPD Group, which tracks video game sales in the United States. This milestone puts the platform on track to surpass the first-year total of Nintendo DS, the best-selling game platform in U.S. history.
The Nintendo DS system sold 2.37 million units in its first 12 months (November 2004-October 2005), with approximately 50 percent of those sales occurring in the holiday time frame. With its first holiday season and the launches of the Super Mario 3D Land and Mario Kart 7 games on the horizon, Nintendo 3DS is poised to eclipse that number and establish a new benchmark for hand-held gaming launches in the United States.
I’m not smart enough to argue with NPD numbers, but I’m sure some of you are (or married to someone that is), so have at it! The one thing to keep in mind is that Nintendo is talking strictly in terms of unit sales. Given the complexity of the 3DS, the current economic climate, the increased cost of fuel, and the soaring yen (not my stage name), I’m sure that revenue and profits are another matter entirely.
What do you make of Nintendo’s claim? Are you surprised that the 3DS is on pace to outsell the DS?