NBA player Baron Davis has started a company called 5 Balloons Interactive. The company’s first game, Getting Buckets, is available for iOS. It’s a Temple Run-style game that has you literally collecting buckets. The twist is that it stars basketball players Baron Davis, Steve Nash, Rajon Rondo, Brandon Jennings, and Candace Parker.
As for 5 Balloons Interactive, the company site says that it, “was created in 2012 to offer celebrity talent meaningful opportunities to extend their brands into the digital space through engaging and entertaining gaming applications.” The initial focus will be on mobile games.
Athletes forming videogame companies isn’t a new thing. Baseball player Curt Schilling started 38 Studios, which was off to a promising start before it hit numerous financial problems. Perhaps jumping into the big-money and ultra-competitive world of console games wasn’t the best idea for 38 Studios. Perhaps Davis is taking the smarter approach by going with mobile games; it’s the hottest segment of gaming at the moment and the costs aren’t as high.
Do you think Baron Davis will be successful with 5 Balloons Interactive? Any of you interested in Getting Buckets?
FU Baron Davis