I first watched it while I was still in Hawaii, but this K-Swiss viral marketing video starring Eastbound and Down’s Kenny Powers (Danny McBride) is too good not to discuss with y’all. This star-studded commercial features cameos by Michael Bay, Matt Cassel, Jillian Michaels, Jon Bones Jones, Rey Mysterio, Josh Cox, Mark Cuban, and Patrick Willis.
As a former tennis junkie, I’ve loved K-Swiss products since I was a teenager. However, the company always had this uppity Euro vibe. Using a character like Kenny Powers to make it cool and edgy is just awesome. What do you think of the video? What’s your favorite clip?
Yo you have to see the K Swiss Cologne commercials with Kenny Powers, 20 sec spots but they are pretty funny.
Yeah this is definitely one way to get away from the 'uppity' stigma that k-swiss has.