In its war against Google Music Beta and Apple iCloud, Amazon has pulled out a secret weapon to give its Cloud Player an edge: Lady Gaga. It’s a move that’s even more aggressive than Amazon’s 69-cent MP3s; take one of the hottest artists in music and price her new album, Born This Way, at 99 cents. Millions of people will buy it and as an added bonus get their Amazon Cloud storage bumped to 20GB.
Certainly only a fraction of people that buy Born This Way for 99 cents will take advantage of Amazon Cloud Player. Still, the company will surely get some new customers out of the deal. Through this promotion, it will get more customers that regularly buy its MP3s, use Cloud Player, and buy other Amazon goods. Most importantly, it strikes a blow to Google’s recently launched Music Beta service and Apple’s upcoming iCloud service.
Did any of you buy Born This Way today? If you’re new to Amazon MP3s, what did you think of the buying experience? What do you think of the promotion in general? Brilliant or risky?
