Sure, he made a cool video about Twitter, but I was still surprised that The Black Eyed Peas’ will.i.am was named Intel’s director of creative innovation (video above). I’m really not sure what he has to offer Intel, but both parties seem thrilled about the partnership. In a press release, will.i.am said:
Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity. Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.
You know what would be really amazing? It would be absolutely phenomenal and beneficial to everyone on Earth if will.i.am and Intel teamed up to eradicate auto-tune. That would be an excellent use of celebrity and technology. Get on it guys!
I love the idea of them getting rid of auto tune! haha. It seems like an interesting combination going on, but I don't really see where this is going to lead or what can really come from this.
I would bet in it amounting to nothing. If I were a share holder I'd be pissed at the waste of money.
I should apply for a gig at Intel if this guy has a position.