Disney CEO Bob Iger is bullish on the Nintendo DS and Wii for Disney properties and doesn’t see the company going large with the more powerful consoles. For Marvel Comics properties, it’s an entirely different story. According to Develop:
CEO Bob Iger said yesterday that Disney Interactive would be “very, very judicious” in how many high-end console projects it will green-light, focusing instead on more casual platforms such as the Wii and DS.
However, with Disney having just acquired Marvel Entertainment in a $4.3 billion deal, the firm is likely to leverage the comic brand’s recognisable IPs. “We have some interesting opportunities with Marvel,” said Iger, “and that would be a brand that we think would do extremely well on the higher end consoles.”
For traditional licensed games, Iger’s strategy makes sense. For a game like Epic Mickey
That aside, are you surprised Disney hasn’t become a powerhouse in gaming yet? Do you think it’s a traditional company that was slow to adapt to an emerging form of entertainment? Or is Disney’s poised to become a giant in the immediate future?
I think that Disney is already a powerhouse, for Wii gaming anyway.You don’t know how many Wii titles sell just because it says Disney on it. It is sickening. Anything thats a Pixar movie always gets sold just because people would rather just trust Disney instead of reading into games to find out if they are good for children or not.
But now this means that maybe Disney could throw some Marvel Characters into the next KH.