I’m pretty impressed with the Prince of Persia: The Sands of Time movie trailer. It looks slick and there are some nice nods to people that enjoyed the videogames. Initially, I wasn’t sold on Jake Gyllenhaal as the titular character, but he’s surprisingly bad ass! And I’m not just saying that because I lust for his sister. On the downside, Ben Kingsley looks like a dork.
Sony Computer Entertainment of America announced that Netflix streaming will be hitting the PlayStation 3 in November. In a recent press release, SCEA president and CEO Jack Tretton said:
The PlayStation 3 system has always been about more than just gaming, and it will soon be the only platform in the industry to offer consumers such a variety of convenient options for enjoying movies and TV shows. Whether you want to watch content on Blu-ray disc and DVD, download it from the PlayStation Network’s video delivery service, or stream videos instantly from Netflix, the PS3 system is the only solution that offers it all.
Although Microsoft’s Xbox 360 has offered this feature for quite some time, it’s an important feature for Sony to have for attracting new customers. Both consoles offer downloadable movies, DVD playback, and Netflix streaming, but only the PS3 offers Blu-ray capabilities. Considering that both consoles are similarly priced (now), Microsoft has lost one of its differentiating features.
VentureBeat has a great feature on Ubisoft’s upcoming Assassin’s Creed short films that are being used to hype Assassin’s Creed 2 and expand the game’s brand. Taking over the front page of YouTube in eight countries on October 27th, the first of three short films is a huge deal. The site reported:
Assassin’s Creed: Lineage, created by acclaimed Hollywood special effects studio Hybride Technologies (which Ubisoft acquired last year) and Ubisoft Montreal’s Ubisoft Digital Arts (UDA), will make its global debut on Oct. 27 on the front page of YouTube in eight countries.
The movies, which total about 38 minutes in length, feature live actors working in front of green screens. The same actors did voice work on Assassin’s Creed II. Their faces were digitzed and used in the game. The films tee up game, which takes place in Florence and Venice during the Italian Renaissance.
While the movies were expensive to make, they can help transform Assassin’s Creed into a mainstream franchise instead of one that’s revered only by gamers. While it remains to be seen if AC will get that kind of crossover appeal, Ubi is doing everything in its power to make it so. With the Prince of Persia movie already in production, it would be remarkable if Ubi could add another mainstream feather to its cap.