Here’s a long, but terribly fascinating, video featuring three veteran game developers participating in the “The Evil Game Design Challenge.” The panel is hosted by Scott Foe, known for his work on the Sega Dreamcast, the Nokia N-Gage, and, most recently, Douche Defender. The participants have been in the gaming business for a long time, but have recently been focused on free-to-play games. You’ll watch Greg Costikyan, Dan Rubenfield, and Ethan Levy — dressed as evil villains — compete to come up with the best monetization, retention, and virality plans for Super Mario Bros. 3. Yes, imposing modern monetization, retention, and virality methods on an all-time classic is evil.
Check out the clip below and let me know what you think of “The Evil Game Design Challenge” (I usually say please, but since the subject matter is evil, I’m leaving it out). Lastly, help me get over my hangup that “virality” is becoming a word.