Rappers insulting other rappers is a hip-hop staple. The “dis track” has been used to emasculate rivals, create controversy, and increase record sales. Normally, the insults are between rival hip-hop artists or crews. Jay-Z is the first artist that I know of that has used one of his tracks to insult a sports agent. As many of you know, Jay-Z recently created Roc Nation Sports and has started representing athletes. His clients include Robinson Cano of the New York Yankees and Kevin Durant of the Oklahoma City Thunder. In the song “Crown” from his upcoming album Magna Carta Holy Grail, Jay-Z has a line for renowned super agent Scott Boras:
Scott Boras, you over baby.
Robinson Cano, you coming with me.
Yeah, it’s not the hardest hitting dis ever recorded, but it funny that Jay-Z went after Boras in a track…though I’m not sure it was necessary. Jay-Z already stole Cano from Boras as a client. Did he really need to rub it in or reinforce the point? Furthermore, Boras has a long list of clients and is responsible for some of the richest contracts in sports. I don’t think he’ll be hurting for business any time soon. All he has to do is point to the ridiculous contracts he’s gotten for Alex Rodriguez and new clients will sign.
Anyway, I hope this becomes a trend. Hip-hop artists dissing suits is funny. I heard the Nelly has beef with one of his accountants. Hopefully a dis track is in order.