Verizon Wireless has announced several changes to how upgrades work for its postpaid customers. In the past, customers were able to get upgrade pricing 20 months into an existing contract in exchange for extending the contract by two years. That deal is over. Instead, customers will have to wait for the entire length of the contract to expire before being eligible for upgrade prices. Here’s an excerpt from a post by Verizon’s executive director of corporate communications Brenda Raney:
In alignment with the terms of the contract, customers on a two-year agreement will be eligible for an upgrade at 24 months vs. today’s early upgrade eligibility at 20 months. This change aligns the upgrade date with the contract end date and is consistent with how the majority of customers purchase new phones today.
In the immortal words of Lando Calrissian, “This deal is getting worse all the time!”
Some tech pundits have speculated that Verizon’s chief competitor, AT&T, will follow suit. Many also believe that the Sprint and T-Mobile, the (distant) third- and fourth-largest carriers in the U.S., will capitalize on the move and emphasize the more lenient terms each company offers.
For you Verizon customers out there, does this change your view on the company? Are you less likely to renew your contract because of the new terms? Or is it not a big deal to you?