Indiana senate candidate Richard Mourdock was criticized for a statement he made regarding abortions in the case of rape. Those sensitive comments about a sensitive issue have made their way into the competitive world of mobile tech. For those of you not familiar with what Mourdock said, here’s the quote via CBS News:
I struggled with it myself for a long time, but I came to realize life is that gift from God and I think even when life begins in that horrible situation of rape, that it is something that God intended to happen.
One of Mourdock’s corporate contributors is AT&T. Competitor Credo Mobile has started an advertising campaign condemning AT&T and Mourdock…that also happens to give new customers 40 percent off voice fees for a year.
No matter what side of the issue you’re on, doesn’t it seem in questionable taste to promote discounts on mobile phone service using such a touchy subject? It just seems tacky that Credo’s boast of, “We’re a staunch supporter of reproductive rights, and we’re proud to be the largest corporate donor to Planned Parenthood, with more than $2 million in donations over the years,” is capped by, “Call 877-346-0516 and mention offer code 402204 or join online today.”
On the flip side, it’s not like AT&T has a campaign stating that it proudly supports political candidates against abortions in the case of rape. If anything, I imagine AT&T supports Mourdock and other candidates that will help the company smooth things over on FCC matters.
Now, I rather not get into a political discussion on Mourdock’s stance. Rather, I’d like to hear your opinion on Credo Mobile using Mourdock to promote service discounts. Certainly it’s the company’s right to advertise its service to liberal consumers in such a manner, but isn’t the whole campaign a bit…uncomfortable? Please share your thoughts on Credo Mobile’s ad campaign in the comments section!
Source (Thanks to Tom Seery for the link!)