Ouya is an interesting Kickstarter project that aims to shake up the home-console business. Ouya’s $99 price is attractive to consumers, while its openness appeals in independent developers. The console and its controller were designed by Yves Behar, who has helped create a wide range of products ranging from fashion (Prada) to jewelry (Swarovski) to consumer electronics (Jawbone) to vibrators (Jimmyjane). The company hopes to raise $950,000 by August 8, 2012. Check out the video above for more info on Ouya and its goals. Below are the official specs:
- Tegra3 quad-core processor
- 1GB RAM
- 8GB of internal flash storage
- HDMI connection to the TV, with support for up to 1080p HD
- WiFi 802.11 b/g/n
- Bluetooth LE 4.0
- USB 2.0 (one)
- Wireless controller with standard controls (two analog sticks, d-pad, eight action buttons, a system button), a touchpad
- Android 4.0
There have been a number of home videogame consoles that have tried to change the status quo. All of them failed to take significant money away from the established players. Will Ouya be any different? I’m not yet convinced. One factor that has some people believing that Ouya stands a chance is that the home-console business is on the verge of some major change. Mobile and social games have changed what many people play and the platforms many game creators target. Streaming (hello Gaikai!) will shake up the traditional gaming model in the near future. The conjecture is that Ouya will be able to take advantage of a market that’s in transition.
Also, I can’t help but think about the Pandora open-source handheld and if it would have fared better with a resource like Kickstarter….
Most importantly, I’d love to get your thoughts on Ouya. Do you think the company will reach its Kickstarter goal? Will it be able to attract a significant amount of developers? Should Microsoft, Nintendo, and Sony be concerned about a people-powered console with a friendly price that appeals to independent developers? Lastly, are you interested in buying an Ouya console?