It looks like EA’s Online Pass — described by RPadholic smartguy as “Just a money grab” — is a trendsetter. Ubi Soft will likely implement a similar ploy, which strongly discourages used-game sales. During a recent earnings call Ubi CFO Alain Martinez said:
We are looking very carefully at what is being done by EA regarding what we call the “$10 solution,” and we will probably follow that line at sometime in the future.
It’s funny that this morning I was thinking about how games will get more expensive. I can easily see several publishers adopting their own version of EA’s Online Pass. I understand how it benefits developers and I’m all for that. However, it just makes more money for publishers and makes things more expensive for consumers. That last part…just sucks.