James Cameron’s Avatar is going to conquer the universe this week. While I’m still not sold on the movie, there’s no denying that this thing is going to be huge. You’re all aware of the movie and the videogames by Ubi Soft, but here are some other Avatar products you might not be aware of.
If you want to prep for the movie then you ought to consider curling up with Avatar: An Activist Survival Guide and The Art of Avatar: James Cameron’s Epic Adventure. The former offers more information on the unique world of Pandora. The latter features all sorts of images from the flick. Again, Cameron totally lost me during his three-hour soliloquy at E3 2009, but the visuals in this movie are amazing, so I’m actually kind of interested in the art book.
Avatar…the Action Figures!
Any sci-fi movie worth a damn has action figures, but Avatar takes it a step further by implementing some interesting web-cam connectivity. Here’s the official word and a photo:
Each action figure, vehicle and creature in the product line will come with a 3-D web tag, called an i-TAG, which consumers can “scan” using a home computer’s webcam. Scanning the i-TAG will reveal special content unique to the corresponding product. Exact content varies for each item, but could include biographical information, additional images and animated models of the figures. When the i-TAG for deluxe figures, vehicles or creatures are placed under a webcam, animated 3-D models will “come alive” through engaging, evading or defending moves. Place two i-TAGs together and the 3-D images will interact with each other. The assortment of action figures and vehicles ranges from $8.99 to $26.99.
While I recall a bunch of children’s products with similar gimmicks, it’s cool to see that action figures geared towards 20- and 30-somethings with too much money an older audience using this kind of connectivity. Plus, the action figures just look cool. Crap…I think the products are making me more interested in the movie. It’s working!!!
Still haven’t had enough Avatar excitement? Then why not wrap yourself in a t-shirt from Jem Sportswear? I’m usually not into videogame or movie clothes (as I type this wearing a Green Lantern t-shirt), but these threads appear to be going for that Affliction look, which a lot of people dig these days. Check it out!
I hate that this worked on me, but as I typed up this article and checked out these Avatar goods, I became about 37 percent more interested in the movie. My brain is too small to combat marketing machines. *sigh*