With Tiger Woods' endorsement deals in a precarious state of flux -- Gatorade has already dropped a Tiger-branded beverage, while Pepsi, Gillette, Tag Heuer, and others are considering dropping the star golfer -- I think EA Sports ought to be proactive and flat-out humiliate him. It would be the ultimate cash grab that would satisfy analysts and shareholders that are only interested in the company's short-term future. Since EA has been getting dinged for taking risks and launching new IPs for the last two years, it might as well try cashing in on one of its star's woes, right?