Out of all the e-liquid companies I chatted with at ECC 2013, POET (Pursuit of Excellent Taste) was one of the most impressive. The company takes a complex and culinary approach to making e-liquids. POET juices are not single-note flavors, but complex blends of multiple tastes. For example, POET CEO Randy Freer described his Americano Ciambella as his “morning drive.” It features maple, coffee, and tobacco flavors, as if you were munching on a maple bar, sipping a cup of joe, and smoking a cigarette during a commute.
In the video interview above, Randy talks about the company’s start, his philosophy on juice making, the POET lineup, and what’s next for the POET. I tasted several new e-liquids at ECC 2013 and POET’s were some of the most memorable. I’m really looking forward to seeing how this new company develops.